Moavci

Listening First

RESEARCH

I needed a foundation to start with, and I thought the best way to get that was to talk to people. Most importantly, I decided that comparing other people's experiences with my own would be a solid way into understanding the problem. What matters most is that sound sensitivity isn't observable, it's self-reported.

I asked every participant the sort of same conversational questions to have chat and understand them some of the were: How do you describe noise? What sound wakes you from your slumber? What sounds do you hear most during the day and at night? Are there any sounds you're afraid of when you hear them?

Naming

design process

Concept Development

The name comes from the Sumerians, who split day and night into 12 hours each. Sin, moon god. Utu, sun god. Sin-Utu day and night in one word. I picked it because night noise didn't bother people the way day noise did. That contrast became the entry point, and it set the structure: two parts, one for day, one for night.

Naming

A circle, each ring standing for a unit of time. Color does the day/night split: amber, orange, rust for day; steel blue, navy, dark grey for night. Day plays out on black, so the warm rings glow. Night sits on muted grey, which makes the cool metallic tones feel heavier. Sound level drives the rest how many rings, how thick, how close to the center so the circles move the way the sound itself moves.

Design

From the interview answers, I compiled a sound list and went out to record. Across Izmir, I visited several locations, capturing both the planned sounds and anything else that felt worth catching along the way. The approach was close to street photography: show up, be present, react to what's there.

Recordign

Delayed Gratification

Sinutu is a soundscape audio visualization project inspired by the contrast between day and night. The project isn't about finding a solution it's about understanding a problem deeply, including my own relationship to it. I drew on at other people's experiences, but explored the topic through my own design research and design thinking process. It started as a research project, and also as a way to practice design thinking. Years later, I came back to it, combined AI tools with my research, and finally realized my original vision turning it into an interactive, AI-assisted sensory experience.

OVERVIEW

Project title:

Project type:

Brand and Creative Stratagy

Role:

Designer

Timeline:

Three-months

Platform:

iOS

Market:

Germany